On June 7, the Japanese convenience store brand 7-11 posted a hot search on Weibo for selling expired food.A reporter from the Beijing Business Daily learned from the national enterprise credit information publicity system that the 7-11 Tongzhou Xinhua Lianjiayuan store had its license revoked for selling expired food, and was fined 100,000 yuan.In fact, 7-11 has been fined many times for food safety issues before, and there are frequent loopholes in food safety.The analysis pointed out that, whether it is a direct operation or a franchise store, the brand licensor should continue to optimize the standard system and supervision and management system, and increase the punishment.
Hot search for selling expired food
The two topics "7-11 store was fined for selling expired food for 36.2 yuan" and "7-11 was revoked license for selling expired food" were both on the hot search. As of 18:25 yesterday, the number of reads on the two topics was 80.261 million respectively. and 2.539 million, arousing much attention.A reporter from Beijing Business Daily learned from the national enterprise credit information publicity system that the Tongzhou Xinhualian Jiayuan Store of Seven One (Beijing) Co., Ltd. was ordered by the Beijing Tongzhou District Market Supervision and Administration Bureau to correct its illegal behavior, fined 100,000 yuan, and confiscated its illegal income. 36.2 yuan, and the license is revoked.The company shall not apply for a food production and operation license within five years from the date of the penalty decision.
The administrative penalty decision shows that on March 15, 2022, law enforcement officers conducted an on-site inspection of the store, questioned and investigated the staff in the store, and the store manager and clerk confirmed the authenticity of the video and the behavior of selling food beyond the expiration date.At the same time, the store also sold 2 expired handmade golden vegetable balls and 8 expired handmade sauce meat buns on March 1 this year, with a total illegal income of 36.2 yuan.
In response to this matter, a reporter from Beijing Business Daily contacted 7-11 Beijing Company, and its relevant personnel told reporters: "We have a duty to ensure food safety. We have paid the fine as soon as possible, and implemented rectification in strict accordance with the inspection requirements of relevant departments. It will prevent such incidents from happening again.”
Convenience store food safety problems occur frequently
Due to the large number of stores, large coverage, and complete categories, convenience stores have become the places where many consumers frequent commuting and working days.However, there seems to be a high degree of uniformity, but behind the convenience stores distributed among various building communities, there is a food safety crisis hidden behind them.
7-11 Tongzhou Xinhua Lianjiayuan is not the only store that has touched the red line of food safety.On March 15 this year, 7-11 Liangmaqiao store was fined by Beijing Chaoyang District Market Supervision and Administration Bureau for some phenomena such as hot drinks that had been on the shelf for 13 days after the expiry date and continued to be sold, and containers containing the ingredients for kanto cooking were placed on the trash can. 100,000 yuan.The relevant person in charge of the 7-11 convenience store said in an interview with a reporter from Beijing Business Daily at the time that the above-mentioned stores in question were franchise stores.
Coincidentally, in January last year, the video of "Rosen convenience store Kanto boiled and then sold on the ground" quickly went viral on the Internet. The video showed that some consumers saw the sausage in the Kanto boiled in the Lawson convenience store in Gaobeidian, Beijing. After the sausage fell to the ground, the store staff washed it with water and put it back into the pot to continue selling.Subsequently, Lawson (Beijing) Co., Ltd. issued a statement saying that the store involved has been closed for rectification and a special team has been established to investigate.
Wen Zhihong, a partner of Hejun Consulting and the person in charge of the chain operation, believes that franchise stores are independent civil entities. When a franchise store violates the rules of food safety, the main responsibility lies with the franchise store itself.But 7-11, as the leading company in the convenience store industry, once such problems occur, it will have a great negative impact on the entire brand.For the brand side, after the problem occurs, it is more necessary to think rationally, how to reduce or avoid the occurrence of such problems as much as possible, this is the problem that a responsible brand needs to think about.
Don't take chances
How to keep the bottom line of food safety and provide consumers with safe and secure products is the primary issue that many convenience stores need to think about.Hu Chuncai, an expert in the retail industry, pointed out that such problems may occur in both direct-operated stores and franchised stores, and the key depends on the strict supervision of enterprises.Therefore, in order to eliminate such problems, it is necessary for enterprises or franchisees to bear the higher cost of making mistakes.
"Because it involves operating costs, some operators will touch the red line with luck." Hu Chuncai suggested that enterprises must strengthen internal supervision, continuously improve the standard system, improve the comprehensive quality of employees, and increase food safety knowledge. Training and advocacy.At the same time, increase the punishment and increase the cost of violations and violations.
The problem of joining chaos is actually easy to happen in all walks of life.Wen Zhihong believes that as a brand licensor, we should continue to optimize the relevant standard system, which is not limited to the field of food safety."For example, the selection of franchise stores, the selection of franchise owners, the training of franchise store managers and personnel, including the follow-up supervision and management system, all need to be continuously optimized by the brand licensor." Wen Zhihong gave an example.
Although the risk and probability of food safety in the franchise model will be relatively high, it cannot be denied that the franchise model is a business model.Wen Zhihong said that no matter the business model of the store is franchise or direct sales, the brand side still needs to consider how to adopt better management methods and means to avoid such problems.
Beijing Business Daily reporter Zhao commented on Zhao Chi
